During an executive Q&A session at the TCA Press Tour, ABC president Paul Lee talked a bit about Joss Whedon’s S.H.I.E.L.D TV series, which is currently in pilot production, and how a series like that might play on a network that has mostly female viewers.
“I talk about the emotion of the network as being ‘Smart with Heart,'” Lee said, “but there is something that I talk less about for this network which is that we have more co-viewed shows than any other network. It’s also partly why we have more stringent broadcast standards. If you look at it, I think we have eight of the top 20 co-viewed shows on television. And in there is The Middle and Neighbors, which are top co-viewed comedies. America’s Funniest Home Videos obviously. Shark Tank. These are all the top co-viewed shows in the country. And absolutely Marvel has the ability to bring the whole family around it.”
“The truth about Joss is that he has some great relationships in [the S.H.I.E.L.D pilot]. And he’s got some really funny male/female relationships and some very flirtatious ones. But it’s also Joss too, and it’s Marvel and there’s a lot of action to it. We haven’t yet seen the pilot. We fast-tracked it above all the others. We’re going to see it a lot earlier than the others and we’re very hopeful that that will move forward to series. We’ve built our marketing campaign early for it. We do see that as the possibility of a show that can bring in men and women and kids. I read the script and it’s great. I’m very excited about it, and Joss is wonderful to work with. And by the way, he’s thrilled to be on television, which I enjoy.”
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